Period Poverty campaign launched at The Beacon in Eastbourne
Called Package for Milly, shoppers and visitors can simply ask any member of the centre’s team for “a package for Milly” and will be provided with a free, discreet envelope containing essential menstrual products, no questions asked.
It follows the successful launch of the scheme at Jackson Square Shopping Centre in Bishop’s Stortford, Hertfordshire, earlier this year.
If the take-up in Eastbourne is strong, the initiative will be rolled out in other Legal & General shopping centres around the country.
Hend Moussa, community manager at The Beacon, said that period poverty was a problem in Eastbourne and across the country.
“We recognise that period poverty is a significant issue affecting many people in our local community,” Hend said. “Our Package for Milly initiative is designed to provide dignified access to necessary products for those who may be struggling financially.
“Simply approach any of our cleaning or security teams on the shopfloor, ask for a Package for Milly, and the products will be handed over with no questions asked,” Hend explained.
The initiative was the idea of Jackson Square community manager, Hayley Harris. Hayley named the campaign after women’s suffrage activist Millicent Fawcett, who came to prominence in the 1870s.
“Period poverty is a real issue. Latest figures from ActionAid UK reports 10% of girls in the UK have been unable to purchase menstrual products, 15% have struggled to access them, and 19% have switched to less appropriate products due to high costs,” Hayley said.
“This campaign seeks to remove the stigma often associated with period poverty and ensure that no one in the community has to go without essential menstrual products due to financial constraints.”
“We hope this initiative will not only provide immediate relief but also spark broader conversations about period poverty in our society,” Hayley added.
For more information about the ‘Package for Milly’ campaign or to learn how you can support this initiative, please contact Hend Moussa at The Beacon. Hend@thebeaconeastbourne.com
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27/10/2025